FORMA Design was established in 1994. From the beginning, we set out to carve a niche of our own, offering Integrated Design solutions to potential clients who need or value such an offering. Being by training Architects and Designers, we decided to focus our expertise in both Residential and Commercial Interior Architecture and Design, and their sister disciplines.
FORMA Design is dedicated to the "art of design", providing bespoke solutions that grow from working with the client as a partner in the design process. Each project commission is a unique opportunity and we strive for an equally unique and appropriate response to the design challenges (conceptual, physical and fiscal). Our work and vision-driven design are not about "styles" or "trends", but about developing architecture and design that becomes the sculptural and material expression of the client and their message. Through our collaborative design process we work with the client to define and clarify the "big idea" and build successful integrated solutions around this clear concept. Our projects are not compartmentalized but work to brand the project on all levels to implement a consistent vision and message across architecture, interiors and graphics. We understand that a design commission is more than a "project", it is your home or business. We are partners with our clients in this important first step in defining their vision. Our client's success is our success. To that end all projects have principal involvement. Work is not handed off to junior staff to implement. Information is not lost in the translation from one level to the next but heard, understood and implemented consistently and powerfully. Being a small firm allows us to give individualized attention to our clients. We work closely with each client to develop a strong vision across architecture interiors and graphics and work together to refine and bring that vision to reality.
We have been fortunate enough through the years to have been recognized with Local, Regional and National awards, from the American Institute of Architects, the International Interior Design Association, back to back National Healthcare Awards, publications in Local, National and International publications and repeat exposure on national TV ( HGTV, Fine Living Network).
Laurence Koehrsen, AIA, Associate
Larry is a project manager for healthcare, commercial and residential work. He joined FORMA in 2003 and has been involved in the design and construction of many of the firm's projects, including FORMA's local and national award-winning Commercial and Healthcare projects.
He received his Master's Degree in architecture from Miami University. In addition to his architectural work, Mr. Koehrsen has a background in advertising, with agency experience in regional and national advertising planning and placement for corporate clients.
Juan Martin Gutierrez, Designer
Juan was born in La Paz, Bolvia and emigrated to the US as a child with his family settling in the Washington area. He is a veteran of the U.S. Army's 10th Mountain Division and joined FORMA Design in 2002. He is a graduate of The Catholic University of America and is currently sitting for his Architectural Licensing Exam.
Mr. Gutierrez focuses on residential architecture and has contributed his expertise to the majority of FORMA's nationally and internationally published and award winning residential projects.